Every STOR starts with a great Name. Pick a good one.

You want to be easy to find, so pick something short and memorable. Three to five letters should be just about right.
A shorter name is easier for your visitors to type and easier to remember.
Another reason for a short name is Business Cards. You want to provide business cards to your contacts with a brand that is easily identified by someone who may only glance at your card for a brief moment.  This is your moment to stand out.

Imagine driving down the road at 80 Miles Per Hour and trying to read a Billboard Advertisement. Most of the time, passing drivers just glance at the sign. The same thing happens when someone reads a business card. A short memorable name will help you get noticed.